Who We Are

Magic City Fashion Week , at its core, is about building and bringing together the creative community to do good. We are a group of designers, photographers, bloggers, and thinkers who have one thing in common: we're tired of fashion being ignored in Birmingham, AL. We're just crazy enough to believe that this could be the next fashion bedrock and that our city can become known for the stigma of its past and more for the magic that it houses. We use our talent to express not only our own life stories, but the stories of our city. Magic City Fashion Week is here to do more than show fashion. We're here to change the narrative of Birmingham. 

What is our mission?

The mission of Magic City Fashion Week is to fill a void in the Birmingham creative community while simultaneously reducing stigma and raising awareness for HIV. We believe that art, specifically fashion, has the power to send important messages that could otherwise go unheard. Over time, advocacy and community outreach has intertwined itself into the DNA of Splashed by DKG and Magic City Fashion Week is a direct result of that. MCFW is a platform for emerging talent to express themselves artistically through fashion, bring about social change, and promote diversity, while educating the community at large.

Where will this take place?

Magic City Fashion Week will take place October 24-28, 2018. We will use each day to highlight fashion history in Birmingham, fashion for the everyday woman, HIV awareness, local shopping & commerce and emerging designers. Fashion week will surround The Magic City Classic, the largest city-sponsored event in Birmingham. This is a time when crowds of 70,000 people flock to the city for the largest HBCU classic in the country between Alabama State University & Alabama A&M University. The African American community is disproportionately affected by HIV in relation to other demographics. So why not use this time when we have a city full of the target audience to not only provide entertainment, but spread awareness as well? We've partnered with education agencies, retail partners, and service providers to put together a week's worth of amazing events and now we just need the funding to increase our impact.

How will we accomplish our mission?

As up and coming artists, we understand the importance of building up other talented individuals so that the community can thrive. We are already using our resources to pour into Birmingham creatives and the community at large. We have hosted (or will host in the coming weeks leading up to fashion week) inspirational events for bloggers, designers, beauty professionals, models, and the like. We've collaborated with other local interest groups and community partners to showcase the beauty of Birmingham. We want to continue to nurture the creatives in our city so that they can grow and use their voice to evoke positive change in the world.  

All monetary donations will go to production costs of our four nights of fashion shows and close out event. Costs include but are not limited to venue rental, decor, staging and lighting, security, and marketing. As organizers, it is not our goal to be paid a salary from this GoFundMe and proceeds from ticket and merchandise sales leading up to October will go to support Magic City Fashion Week 2018. We will also make a monetary donation from our proceeds to Birmingham AIDS Outreach for the betterment of the lives of those living with HIV and prevention of its spreading. 

The official schedule will be announced at our Kick-Off Party on September 22, 2018. The slated events will be included in updates once they are announced. 

Watch our Founder’s Journey to Freedom!