Magic City Fashion Week, in partnership with BAO, tested 102 people for HIV during its 2017 season.


We provided HIV 101, Trans 101, and PrEP 101 to a total audience of 1,476 viewers .


Why Partner with Birmingham AIDS Outreach?


In 2015, the “classic” had an $18 million dollar impact on the City of Birmingham. Not only are African Americans the main consumer for this weekend celebration, but they also continue to be disproportionately affected by the Human Immunodeficiency Virus (HIV) epidemic when compared to other racial and ethnic groups. According to the U.S. Census Bureau, African Americans comprise 26.8% of Alabama’s population. However, African Americans accounted for 70% of all newly diagnosed HIV cases in 2016 and 64.3% of all persons living with HIV as of December 31, 2016. The Center for Disease Control ranks Jefferson County as the 12th highest in the nation of new infections in 2016. Statistically the number of new HIV cases in Alabama is on the rise, especially in the Birmingham metropolitan area. African American males age 15 to 29 are 11.6 times more likely to become infected with HIV than non-African Americans and African American Females are 9.6 times more likely to become infected with HIV than non-African American females. Without proper intervention, the rate of new infections among African Americans will continue to increase. Effective HIV treatment and prevention programs must focus on these individuals to prevent future HIV infections. HIV awareness, advocacy, activism, and education are vital to our community.

Magic City Fashion Week and Birmingham AIDS Outreach are committed to impacting this community through education and HIV awareness. Our goal is to decrease stigma by sharing prevention, testing, treatment informa-tion, and support specifically geared towards the African American Community. Birmingham AIDS Outreach will provide education on HIV prevention and the importance of getting tested and knowing your status, while also raising money for a worthy cause affecting this demographic. An event like this would not be possible without the generous support of the Birmingham Community, corporate partners and sponsors. Splashed by DKG is pleased to invite you to support and participate in Magic City Fashion Week through corporate and/or community partner-ship. Your support demonstrates your commitment to do your part to change the HIV epidemic, promote diversity in Birmingham, and support local artisans in the Magic City. This commitment and dedication will be honored by the recognition of your efforts throughout this amazing week of empowerment, education, entertainment, Fashion and philanthropy.


Birmingham aids outreach

The mission of BAO is to enhance the quality of life for people living with HIV/AIDS, at-risk, affected individuals, and the LGBTQ community through outreach, age-appropriate prevention education, and supportive services. 

The BAO Professional Team and Board of Directors are passionate about improving the lives of our HIV positive friends and neighbors, and helping our community fight HIV & AIDS with prevention education and community events. We are proud to be part of a wonderful organization that has touched countless lives in the Birmingham metro area.

BAO has been saving and transforming lives since 1985 as Alabama's first AIDS Service Organization. The agency was founded as a “grass-roots” response to the devastating and fatal impact HIV/AIDS was having on the Birmingham community. 

Today BAO provides free services to over 800 HIV positive individuals and touches thousands of lives through community events, HIV testing, and prevention outreach.


Check out this short film that we made with the amazing professionals over at the UAB 1917 Outpatient Clinic.


Community Events

Magic City Model Search Part II - september 24, 2017

Videography By Miracle Sturdivant

The first annual Magic City Fashion Week is set to take Birmingham by storm October 24th-28th! Watch how a few of the potential models came out to the model search to strut their stuff!

magic city market - september 23, 2017

Videography by Miracle Sturdivant

If you didn't get a chance to attend Magic City Market, no worries! Here's a quick recap video of all the vendors who participated. Special thanks to everyone who came out and supporting and showcasing all of their amazing products and services!

Model Search Part I - August 13, 2017

Videographer: @be3_jay

Magic City Fashion Week 2017 Model Search One. Location: Birmingham AIDS Outreach


Ready to help?



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